Every one of these was costing D&P Performance leads, rankings, and money.
DealerSpike generates URLs like /about-us-atvs-utvs-snowmobiles-dealership--info. Google reads that as noise. Clean URLs rank better.
Template bloat means slow load times. Google penalizes slow sites. Your competitors with faster sites get shown first.
Your site uses the same template as hundreds of other DealerSpike dealers. Your customers can't tell you apart from the guy three towns over.
No access to robots.txt, limited schema, no custom landing pages. You're paying for a platform that actively prevents you from ranking.
A side-by-side comparison of what D&P had vs. what they have now.
| Feature | DealerSpike | Custom-Built |
|---|---|---|
| URL Structure | /about-us-atvs-utvs-snowmobiles-dealership--info | /about |
| Page Speed (Mobile) | 35-50 | 90+ |
| Custom Landing Pages | Not available | Unlimited |
| Schema Markup | Limited / none | Full LocalBusiness, Product, Service |
| Blog / Content CMS | Basic, template-locked | Full CMS, any layout |
D&P Performance is a long-established powersports dealership in Cedar City, Utah — the kind of shop serious riders trust. But their online presence didn't reflect that. It looked like every other DealerSpike site on the internet.
The old site couldn't rank for service keywords because DealerSpike wouldn't let them create custom service pages. They couldn't target “UTV repair Cedar City” or “Can-Am service Southern Utah” because the template didn't support those pages. Their competitors on DX1 had the same problem — but they didn't know it was a problem.
We migrated D&P to a fully custom platform. Clean URLs. Full schema markup. Custom service pages for every keyword they want to rank for. A blog that actually works. Page speeds that don't embarrass them on mobile.
The result: D&P now owns their SEO. They can create any page, target any keyword, and outrank competitors who are still locked inside the same template.
Eight weeks from kickoff to launch. No downtime. No lost rankings.
SEO audit of your current DealerSpike site. Competitive analysis. Keyword mapping. Content strategy.
Custom design based on your brand. Built from scratch on a modern platform. Every page optimized.
Service pages, brand pages, local landing pages. Schema markup. Internal linking architecture. Blog setup.
DNS migration. 301 redirects from old URLs. Google Search Console setup. Training on your new CMS.
20+ years of software development experience. Not templates. Not a marketing agency that outsources the work. I write the code myself, right here in Southern Utah.
I'll analyze your current site and show you exactly where DealerSpike is holding you back — page speed, SEO gaps, ranking opportunities your competitors are missing too. No pitch. Just data.